Google Ads
Jul 05, 2021This is Dave Kats with Therapist Consultants, and I have a tip for you. Sooner or later, you're probably going to want to market your practice, and if you're going to want to market your practice, you're going to want to do it on the internet. If you're going to do on the internet, you have these choices. You can do Google, you can do Facebook, and you can do some Instagram.
Now, Google is a little bit more quality of advertising. You'll probably spend more money. A lot of my therapists spend about $300 to $500 a month, but it nets them 10 to 12 new patients. Facebook has a little bit more quantity. You put it on, they see it over and over and over again. That's how they make the results. In Instagram, it's the same thing. Now, generally speaking, Facebook is for an older crowd than Instagram.
Instagram's kind of 35 and below, and Facebook is 35 and above. Depending on who you're going after, that'll tell you where you spend the most money. But I will tell you that while there are two different things, Google and Facebook versus an Instagram, that it's important that you advertise on both of them. Google, for the quality. Spend some serious money, $300 to $500 a month. Facebook, spend a small amount of money, get repetition, boost your ads, be on there a lot, and you'll get real good results from the internet. This is Dave Kats. Thanks for listening.
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